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Maxxium Case Study

A best-in-class distribution solution combines transport and logistics.


Maxxium is one of the fastest-growing major spirits distributors to the off-trade sector in the UK, and the second largest UK spirits distributor overall. The company sought a single-source supplier for national warehousing and transport services. Its scope included cased spirits and occasional kegs.


Maxxium chose XPO Logistics for the sole management of its national logistics operation: more than five million cases per annum distributed to retailers and wholesalers. To provide full traceability and facilitate inbound flows, we introduced a state-of-the-art warehouse management system and integrated RF technology. Outbound, we manage distribution operations through our 4PL solution, attaining an optimal balance of utilisation, cost and service quality. To cope with the Christmas peak, we provide between 5,000 and 13,000 pallet spaces within modern shared-user warehouses. Added-value services include re-packing and gift set preparation, the addition of neck collars, and display unit construction.


Our best-in-class solution for Maxxium covers all requirements — product safety, flows, seasonality and marketing — while our on time in full (OTIF) rate and KPIs are repeatedly in excess of targets. The management of overflow storage during peak periods, and a satellite storage operation during the winter months, mitigate the effects of severe weather. Maxxium benefits from consistently first-rate service to its customers, while our IT innovations support improvements in efficiency and cost-effectiveness.

We have an extremely positive, healthy and honest relationship with XPO Logistics and consider them a genuinely strategic business partner as we continue to evolve and grow. Their expertise and the quality of their workforce underpin an extremely reliable operation that consistently achieves the highest levels of service.
Gary Thomson
Business Services Controller,
Maxxium UK

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