XPO’s Expert Logistics Get Your the Show on the Road

June 12, 2025 | 4 Minute Read

Your road show or product launch will only succeed if timing is perfect, coordination is precise, and last-minute changes are easily adapted to. Events of this type may include multi-city product tours and high-profile corporate launches where stakes are high. Everything needs to run like clockwork to impress your target audience and maintain professionalism at every stage.

With over 45 years of experience in event logistics, XPO provides tailored solutions for businesses looking to showcase their products across multiple locations. All the links in the chain are covered – from cross-border logistics to on-site handling and installation – with XPO possessing reliability, agility and track record needed to execute flawless events.

The High-Stakes World of Road Show Logistics

Unlike static events held in a single venue, road shows and product launches require you to adopt a dynamic and flexible approach to logistics operations. The nature of these events, often held in various locations spanning multiple urban or rural locations, means multiple stops, tight turnaround times, and a constant need to adjust to new and changing situations.

Executing a successful road show or product launch involves multiple stakeholders, each playing a critical role in bringing the event to life.

If you’re operating in any of the following areas, you may find our road show logistics services beneficial:

  • Final customers—you’re the brands, corporations, and product manufacturers hosting launches or promotional tours.
  • Organisers—marketing and event agencies responsible for planning and executing multi-city activations.
  • Intermediaries—you’re a stand builder, creative agency, or production team managing the branding, displays, and customer experience.
  • Venues and hosts—conference centers, shopping centres, corporate headquarters, or temporary pop-up locations requiring precise delivery schedules.
  • Providers—suppliers of audio-visual technology, promotional materials, and event structures that need efficient transportation and set-up.

You’ll need an event logistics company able to manage fast-paced schedules, specialised transport requirements, and last-minute modifications with ease and expertise – no exceptions.

Overcoming the Specific Challenges of Road Show Logistics

With road shows and product launches come unique challenges that require expert logistics management.

  • Tight schedules and quick turnarounds—events often require same-day setups and transitions between multiple locations.
  • Specialised shipping needs—fragile prototypes, high-tech equipment, and large-scale promotional materials demand careful handling.
  • Cross-border logistics complexity—international road shows involve customs clearance, regulatory compliance, and transport coordination.
  • Unpredictable changes—venues, routes, and schedules may shift at short notice, requiring a logistics partner that can adapt quickly.

Tailored Logistics Services for Your Product Launches and Road Shows

XPO provides a fully integrated and comprehensive logistics management solution so that brands can concentrate on delivering flawless customer service, safe in the knowledge each event will run smoothly from start to finish. Services include:

  • Tailor-made logistics planning—coordinating multi-stop road shows and tour schedules for optimised efficiency.
  • Secure storage and inventory management—getting materials to where they’re needed at the right time.
  • Specialised transport solutions—handling oversized displays, demo units, and sensitive promotional materials.
  • Cross-border logistics expertise—managing international customs and regulatory compliance for global product tours.
  • On-site handling and setup—delivering materials and assembling structures.
  • 24/7 breakdown assistance—rapid response solutions to keep your events on track.
  • Fleet transportation management—coordinating vehicle movements for efficient multi-stop road shows.
  • Provision of trained drivers if needed—reliable, on-time deliveries across all event locations.
  • Skilled forklift operators—handling equipment and materials safely and efficiently.
  • Low-emission transport—electric and natural gas-powered vehicles to reduce CO₂ emissions.
  • Smart route optimisation—minimising mileage and fuel consumption for multi-stop tours.